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Primacy, top importance

Urgency, time-sensitive

Certainty, high probability target will receive and read

Persistence, history recorded

Efficiency, APs, low cost, reduced time

Quantity, broadcast/narrowcast

Shareability, in CRM db everyone can see

Security, I know only the holder of that cell phone will see my message

benefits_statement.txt · Last modified: 2014/04/30 14:33 by stevengraff